Traction Book Review

“Traction: Get a Grip on Your Business” is an insightful book authored by Gino Wickman that serves as a compelling manual for entrepreneurs seeking to streamline their business operations.

As I delved into Wickman’s comprehensive guide, I was immediately captivated by his clear, actionable steps to attain consistent business growth, thereby embodying the essence of its title, ‘Traction.’

An underlying theme of the book, which resonated with me, is the belief that successful businesses are not just about vision but about execution, and that requires the right structure and processes.


Gino Wickman is a renowned business consultant with a wealth of experience in the entrepreneurial world.

His entrepreneurial journey began at the young age of 25 when he took over the family business, which was in dire straits at the time.

Over the next seven years, he turned the failing business around and subsequently sold it, demonstrating his acumen in overcoming entrepreneurial challenges.

His experience of resurrecting a failing business inspired him to develop the Entrepreneurial Operating System (EOS), a comprehensive system that seeks to help businesses achieve growth and success.

His approach is influenced by real-world experience and a deep understanding of the challenges entrepreneurs face. This experience is what led him to write “Traction.”

“Traction” was written in a post-recession environment where businesses struggled to find stability and growth.

The book’s central thesis, therefore, revolves around providing entrepreneurs with practical tools to achieve consistent growth and profitability, making it relevant for businesses operating in volatile markets.

Wickman’s teachings have found acceptance and success among various entrepreneurs and business leaders, reinforcing the value and effectiveness of his strategies.

His methods are not theoretical but are rooted in practicality, making “Traction” an essential read for business owners and leaders seeking to achieve sustainable growth.

Overview of Content

The book, “Traction,” is neatly structured, containing easily digestible yet potent business concepts.

Wickman introduces his main idea, the Entrepreneurial Operating System (EOS), which is a holistic model for managing a business more effectively.

The EOS is broken down into Six Key Components: Vision, People, Data, Issues, Process, and Traction.

The ‘Vision’ component emphasizes the need for the entire organization to be on the same page about where it is going and how it will get there.

‘People’ deals with having the right individuals in the right roles.

‘Data’ advocates for the use of objective numbers to give an absolute pulse on where the business is and to predict where it’s going.

The ‘Issues’ component involves becoming great at solving problems throughout the organization.

The ‘Process’ ensures that the business is systemized and documented, making it consistent, scalable, and replicable.

Lastly, ‘Traction’ speaks to bringing discipline and accountability into the organization, making it execute consistently to its vision.

Critical Analysis

In “Traction,” Wickman sets out to argue that businesses, regardless of size or industry, can leverage the EOS model to achieve success.

The book’s strength lies in its direct, practical approach that contrasts with many business books often filled with fluff and theory.

The concepts Wickman introduces are straightforward, with the idea that even complex business challenges can be distilled down to simple, actionable solutions.

From a practicality standpoint, “Traction” provides actionable steps that businesses can apply immediately.

However, while the Six Key Components are presented as universally applicable, in reality, each organization’s unique context might require adaptations to the model.

For instance, a startup with a flat organizational structure might have to rethink the ‘People’ and ‘Process’ components compared to a larger, hierarchical organization.

Wickman’s writing style is accessible and clear.

He avoids jargon, making complex ideas understandable, which is particularly beneficial to novice entrepreneurs or small business owners who may not have formal business training.

The tone of the book is confident and reassuring, which helps build credibility and compels readers to take action.

However, some might find the book overly prescriptive, potentially limiting room for creativity or innovation within an organization.

Despite these criticisms, “Traction” stands out in the field of business literature because of its unique combination of simplicity, practicality, and effectiveness.

It provides a framework that goes beyond mere theory, offering actionable steps to achieve business success.

Personal Reflection

Delving into “Traction” offered me new insights into the complexities and potential solutions to common business challenges.

Wickman’s candid take on the operational pitfalls many businesses face was refreshing.

The book provided a pragmatic approach to strategic planning, with the Six Key Components presenting a clear roadmap to streamlined operations and effective leadership.

A particular standout for me was the ‘Issues’ component, which emphasized the need to foster a culture of problem-solving in an organization.

I found the argument compelling that by enabling teams to effectively address and resolve issues, the overall productivity and momentum of a business can significantly improve.

Comparison with Other Works

Wickman’s “Traction” resonates with similar tones as Jim Collins’ “Good to Great.”

Both authors emphasize the importance of having the right people in the right roles for a business to succeed.

However, where Collins centers more on finding the right people first, Wickman extends this idea by advocating for the right structure and processes to ensure those people can work effectively.

Another comparison can be drawn to Michael E. Gerber’s “The E-Myth Revisited,” in which Gerber emphasizes the need to systematize a business for it to scale effectively.

Wickman echoes this sentiment in his ‘Process’ component.

Yet, Wickman’s EOS model provides a more comprehensive approach, considering multiple facets of the business beyond just process.

Although these works provide important insights into business management, “Traction” stands out with its unique framework and simplicity.

Wickman’s book is not just about theory; it provides a tangible system with actionable steps that businesses can implement for measurable improvement.

These factors make “Traction” a standout addition to the business literature landscape.

Audience Impact

“Traction” is a book that promises to be an invaluable resource for a wide range of audiences.

Entrepreneurs starting a new venture, leaders of established businesses, and management consultants would all benefit greatly from Wickman’s insights.

The book is equally relevant to managers within larger organizations, as the concepts and tools can apply to individual departments or teams.

The book is also likely to have a profound influence on its readers.

It provides actionable strategies for common business challenges, which could lead to transformative results if properly implemented.

“Traction” also empowers its readers, giving them the tools to take control of their business operations and drive toward success.

Readers can walk away with a clear understanding of their company’s vision, how to structure their team for success, and how to effectively measure their progress.

Moreover, they can understand how to systematize their business operations and create a problem-solving culture.

Closing Thoughts

In conclusion, “Traction” by Gino Wickman provides a unique perspective on effective business operations.

Wickman’s Entrepreneurial Operating System is a comprehensive and practical tool that businesses of all sizes can use to drive their success.

The six key components provide a useful framework that organizations can adapt to their specific needs and circumstances.

Despite some potential limitations, such as a somewhat prescriptive approach, the book stands out in its field due to its simplicity, practicality, and potential to drive tangible results.

It’s a book that business leaders and aspiring entrepreneurs should consider adding to their reading list.

In an ever-evolving business landscape, “Traction” remains an invaluable guide for businesses seeking to build effective operations and achieve sustainable growth.

Our Rating

Rating a book is often a subjective process, dependent on personal interests, field of expertise, and what the reader seeks to derive from the content.

However, attempting to be as objective as possible, I will evaluate “Traction” based on several key aspects: Content, Practicality, Clarity, Originality, and Overall Impact.

Content: The book delivers a wealth of insights and business advice, with a core focus on the Entrepreneurial Operating System (EOS) which is well-explained and detailed.

The six key components are comprehensive and touch on critical aspects of business operations. (4.5/5)

Practicality: “Traction” stands out for its pragmatic approach to addressing business challenges.

The strategies are easily implementable, and Wickman provides clear guidance on how to apply these strategies in real-world situations. (5/5)

Clarity: Wickman’s writing style is accessible, straightforward, and devoid of unnecessary jargon.

The concepts are clear, making it easy for readers to understand and apply the lessons. (4.5/5)

Originality: While some concepts align with existing business literature, the EOS model is a unique framework that integrates these ideas into an actionable system.

This originality adds significant value to the book. (4/5)

Overall Impact: The book promises to have a transformative impact on its readers, offering them a comprehensive system to improve their business operations and achieve sustained growth.

Its potential influence on entrepreneurs, business leaders, and management consultants is substantial. (4.5/5)

On a scale of 5, I would give “Traction” an overall score of 4.5.

The book’s strengths lie in its practicality, clarity, and the impactful insights it provides.

While it has some minor limitations, such as the potential for being seen as overly prescriptive, “Traction” is undeniably a must-read for anyone seeking to navigate the world of business more effectively.